Bob’s Bitchin’ BBQ
Bob and JJ had an idea for a BBQ sauce line and needed a logo, packaging design, and a website to sell their products online. Within two years, the success of their business had skyrocketed to include a full-service restaurant.
Brand Identity and Print Collateral
After one brainstorm session the tagline “So good you'll lick your napkin” was born. From there, the “sauce splatter” and plate logo came to life. A bold typeface was chosen to mirror the sauce’s flavor profiles, yet it is clean and simple enough to read at all sizes. The bottle labels were then designed with a color scheme for each flavor that has expanded into a full palette in the restaurant decor.
Website Design and Development
The Bob’s Bitchin’ BBQ brand look continues on the website with sections about the company history, restaurant and menu details, retail location information, and e-commerce ordering. Email marketing is used to let customers know about product sales and seasonal events.
Event Marketing
Monthly and seasonal events help keep brand awareness high and customers happy! Along with social media posts, posters and signs are displayed in the restaurant to advertise events. Special care is taken to ensure that all pieces have the same brand look, tone and voice.