Schaller & Weber
To strengthen the brand’s web presence and raise the value of e-commerce, Schaller & Weber needed a new website to help find and develop customers and improve online sales.
Design Concepts
After learning as much as possible about the Schaller & Weber brand, completing a thorough competitor analysis, and working closely with a copyrighter, Sarah developed three website homepage concepts to use as talking points while discussing the design direction for moving forward with the project.
Website Design & Development
Key pages of the website were designed in Sketch and then a prototype was created in InVision to best explain the page interaction to the client. After design approval, Sarah worked side-by-side with a development team to complete the WordPress + WooCommerce integration. The re-designed website focuses on the company's online sales, while giving a nod to the brand's history, and drawing a clear connection between the online store, the brick-and-mortar storefront, and Stube restaurant in New York City.
Email Marketing
An email marketing plan and template was been developed to create a look, feel and language to match the new website. The voice instills trust, helping the visitor understand this is a classic German deli that has made the jump into the modern era. Whatever your sausage, charcuterie and fine foods needs are, Schaller & Weber is going to give you the right recommendation, tell you why it’s right, and then provide you easy access to the product. Website visitors leave the site knowing that Schaller & Weber has their needs covered.